Is Global Warming A Threat To Security If So, Why If Not, Why Not Essay

Is Global Warming A Threat To Security If So, Why If Not, Why Not Essay Is Global Warming A Threat To Security If So, Why If Not, Why Not â€" Essay Example > 22/02/ 2011Global warmingIntroductionI agree that global warming is a treat to national security. This can be seen through three different aspects. These three major aspects give a clear demonstration of how global warming is a treat to national security. Among these aspects are variability of natural resources and increase in scarcity, intensification of natural disaster and sea level rise. Increase in scarcity of resources give more emphasis on globalization is becoming a treat to national security. The dynamics of scarcity of resources â€" in particular negative changes in per capita resource access â€" imposes more challenges on a static society (Terriff, et al 1999). Global worming after mat are unexpected or sudden climate induce events such as tropical storms, droughts and flash floods which constituted a larger threat to human security than gradual reductions in resource availability (Sheehan, 2007). Despite the mechanism that have been put in place in attempt to combat th ese calamities such as establishing costly shock-resilient buffers or robust infrastructure, financial pools the challenges of global warming is persistent (Terriff, et al 1999). Overall, the expect unpredicted events is more hazardous to the prospects of sustained peace than less rapid changes in resource availability, which in turn are likely to be more harmful than a stable but scarce resource base (Terriff, et al 1999). What has become more crucial over the recent past is the vulnerability and adaptive capacity of affected societies and determining whether armed conflict is a potential end result of worsening climatic conditions (Sheehan, 2007). A summarize on prevailing evidence on how climate change is expected to affect the national security can be broadly illustrated in the three environmental phenomena as below. Resource scarcityChanges in climate have adverse security implication on availability of resources necessary to sustained livelihood through its effects (Sheehan, 2007). In line with common practice, scarcity is defined as low per-capita access to a resource (Dannreuther, 2007). The scarcity of resources is referred to low availability of renewable resources per capita such as freshwater (Terriff, et al 1999). The dwindling resource is increasing the scarcity of resources and the consequence of either one (or both) of the two processes is the increased demand for the resource through increased population (Sheehan, 2007). What constitutes greatest challenge to human livelihood is the high level of unpredictability rather than increasing scarcity which is generally regarded as more harmful than scarcity per se (Terriff, et al 1999). According to AR4 report and other recent studies that bear the same similarities on the environment impacts on national security, climate changes vary enormously between regions (Sheehan, 2007). According to AR4 report some regions are likely to benefit from an increase in average temperature (Dannreuther, 2007). A good example is Northern Europe which expected increased crop yields when climate changes; global warming (Sheehan, 2007). This is in contrast to the rest of the world global warming. Northern Europe have experience an increased in forest growth, decreased energy demand for heating, and reduced mortality from cold exposure (Terriff, et al 1999). What is happening in the rest of the world is contrary, most parts of the world including the most densely populated regions, face a grimmer future (Houghton, 2004). As result of temperature increase precipitation patterns changes causing an overall reduction in annual rainfall (Terriff, et al 1999). More implications to subsistence resources are crucial since it become more and more scarce (Sheehan, 2007). The recent report given by AR4 predicts a rise in the regions mid-latitudes by 2050 and reduction of 10â€"30% in average water availability and river runoff in dry tropics and (Dannreuther, 2007). The consumption of ground water is li kely to exacerbate in many areas which may negatively impact on aquifers. The aquifers are likely to be contaminated or depleted which will result in further reduction freshwater supply (Sheehan, 2007). The implication of warmer climate in region like Himalayas, the Andes is the melting of glaciers and several other major sources of water in the dry season for large sections of the developing world (Terriff, et al 1999). The extreme precipitation increases top soil leading to infertility of the land hence reduction in food production (Maslin 2007). Evaporation is also perceived as major contributing factor to desertification (Terriff, et al 1999). The impact of climate changes on agricultural output varies according to form of agriculture (Sheehan, 2007). The warmer climate is likely to tape off the yield of rain fed harvest especially in dry land (Terriff, et al 1999). On the other hand the returns from irrigated crops might increase with moderate warming. The substantially more robust against further temperature rise with is likely consequences such as less reliable precipitation patterns (Sheehan, 2007). According to Dannreuther, (2007) a tropical climate is already a great impediment to agricultural productivity through the unsuitability of tropical soil to large-scale mechanized farming and the high disease burden (Sheehan, 2007).

The Importance of Working Together in Groups and Teams Essay

The Importance of Working Together in Groups and Teams Realizing that a group can become a high performance team is important. Accomplishing this goal is invaluable, advantageous and profitable. Once able to operate from a group to the high performing team is a great step into preparation into the big business world. Leaders and members must also realize not only how to accomplish this but that some problems will and can arise from different demographic characteristics and cultural diversity. That is if one is in such a group, which the probability would be quite high. It is important that members of a group be knowledgeable and skillful in their positions, the degree to which those members can work harmoniously and cooperatively†¦show more content†¦Diversity in culture and demographic characteristics can be a negative impact or be one of the teams greatest strengths, depending on how the team as a whole functions and applies these different â€Å"routes to success†. A group can become a high performing team by understanding how cultural and demographic differences influence group behavior. The groups must realize that they can benefit from their diversity to their advantage and into a high performance team. â€Å"When differences are regarded as valued resources, as in a truly inclusive environment, individual and group differences no longer need to be suppressed†¦ An inclusive organization culture enables contributions from a broader range of styles, perspectives and skills, providing a greater range of available routes to success.† Miller, 1998 Once people can mesh well into a great high-performance team, they will fit right into the business world. As todays extremely competitive and ever changing, business world is not meant for the slow growing or for the unprepared. It is now the goal of every organization to create a high performance organization. The high performance business is the one that can create a balance between performance, quality, customer relations and profitability. High performance organizations need high performance team savvy employees. Why is this? It is because; highShow MoreRelatedThe Importance Of Collaboration And Team Working Among Different Professions1677 Words   |  7 PagesThe aim of this essay is to evaluate the importance of collaboration and team working among different professions in the health care. This demonstrates the main issues that reduce the effectiveness of the collaborative working. Moreover, the importance of maintaining partnership with the patient and their cares in the car e planning and care delivery, and how it improves quality of health care services are discussed. This essay also demonstrates the skills and knowledge needed to improve the collaborativeRead MoreHcs 325 Essay1056 Words   |  5 PagesWeek - 3 Importance of Teams Murugareddy Pattiputtur University of Phoenix HCS/325 Dawn Sienkiewicz November 10, 2012 Abstract Teams are formed when individuals with a common taste, preference, liking, and attitude come and work together for a common goal. Teams play a very important role in organizations as well as our personal lives. Teamwork is essential for competing in todays global arena, where individual perfection is not as desirable as a high level of collective performanceRead MoreReflection Paper On Team Building976 Words   |  4 Pageslearning about teams and team building. This class will provide you with the knowledge and skillsets to be able to complete tasks given by an organization as a team. First we will discuss what a team is, what they consist of and how they are broken down, the knowledge, skills, and attitudes (KSAs) that are needed, how to conduct team building activities, and barriers that can keep a team from completing their tasks. When you think of a team, what comes to mind? For some, it might be sports teams, the militaryRead MoreThe Importance of Team Communication Essay1310 Words   |  6 PagesThe Importance 1 Running head: THE IMPORTANCE OF TEAM COMMUNICATION The Importance of Team Communication The Importance 2 Abstract This paper will discuss the importance of effective communication among teams whether in a professional or educational setting. The intended information will create a broader understanding of how team members establish communication: assigning a leader, what each member is expected to do in order to achieve the desired goal or goals and attainRead MoreTeamwork Is Essential For Business Success1591 Words   |  7 PagesIntroduction: Teams: â€Å"A group whose individual efforts result in a performance that is greater than the sum of individual efforts (Loura ,lecture slides).The team has joint, specific ‘collective work-products’ such as experiments, reports, products, etc. An example can be your course work based on a team-based project† (David Knights, Hugh Willmott, 2007, p.120).The question arise is that is teams are important to the organisations; the answer is yes; because organisations are much more likely toRead MoreImportance of Teams833 Words   |  4 PagesImportance of Teams Christina DeBruyn HCS/325 June 9, 2013 Joan Ralph Webber Importance of Teams In my organization teams serve several purposes. The workload is not only divided between capable members, also allowing new ideas, and a steady stream of how things will be complete. In a health care office setting, inside may be three to four individuals, which these three to four people make a team. An office that has a team have a much better chance of finding errors or data entry mistakesRead MoreThe Relationship Between Nursing And Health Care1680 Words   |  7 Pagesof cohesion among groups, and the importance of cohesion in the functioning of nursing teams and interprofessional teams. Throughout the discussion, the main focus is placed on how cohesion affects job satisfaction in nursing, the quality of care provided by nurses, and turnover of registered nurses. The Term ‘Team’ in Relation to Nursing and Health Care The concept ‘team’ is generally described as two or more individuals, each with their own role and function, working together toward a common goalRead MoreThe Importance of Workplace Diversity in an Organization1092 Words   |  5 PagesHead: THE IMPORTANCE OF WORK PLACE DIVERSITY IN AN ORGANIZATION The Importance of Workplace Diversity in an Organization Gina Cazeau/MGT 307/Week4/May2009 University of Phoenix/Professor R. Cullivan Abstract This paper will define a team and a group, and the difference between the two. It will also examine the importance of workplaceRead MoreEssay about The Importance of Teamwork1128 Words   |  5 PagesThe Importance of Teamwork In this assignment I am going to look at teamwork and important it is, also linking it in with how vital teamwork is in the modern Public Services. To do this I will be looking into the main theorists and their guidelines for a team to work well and to be efficient. Teamwork is a group/ team of people working towards a common goal or target. Bill Gates describes teamwork as ‘A group with a common goal’. The advantages ofRead MoreThe Importance Of Interprofessional Working As Well As Discuss Barriers And Facilitators For Team Working1385 Words   |  6 PagesThe issue of interprofessional working is currently one of key importance in the field of health and social care (Moyneux, 2001). Using the 6 stages of Gibb’s Reflective cycle (1988) I am going to demonstrate my understanding and explore the importance of interprofessional working as well as discuss barriers and facilitators for team working. A healthcare system that supports effective teamwork can improve the quality of patient care, enhance patient safety and reduce workloads that cause burnout

Thesis Statement For Romeo And Juliet Essay - 776 Words

Romeo and Juliet , written by Shakespeare, is a novel about two teenagers, Romeo and Juliet, who came from feuding families and fell in love against their parents’ wishes. The adolescents belong to the Capulets and the Montagues which are the two rival families in Verona. In the novel during Act 3 scene 1, Mercutio, who is Romeo’s friend, got in a brawl with Tybalt, Juliet’s cousin. The result of the fight left Mercutio dead and Tybalt considered a murderer. Mercutio’s last words before his death were â€Å"A plague a’ both your houses!† (3.1.88.) Both families, the Capulets and the Montagues were at fault for the death of Mercutio. {{The last sentence of the introduction should address the prompt directly, this is your thesis statement.†¦show more content†¦Mercutio, who was a strong believer that no man should back down from a fight and shouldn’t tolerate insults, fought with Tybalt instead of Romeo, getting killed in the end. Another reason why the Capulets were at fault, is that Tybalt entered the scene of the argument full of pride, anger and arrogance. He approached the other men, saying to his followers, â€Å"Follow me close, for I will speak to them† (3.1.34.) This quote displays how he told his entourage to look up to him and listen closely as he speaks, as if he were the president, and they were the news reporters. Tybalt then proceeded to mock Romeo and made it seem that he is above and better than all of the Montagues. Tybalt tried to start a fight with a Romeo, but ended up fighting Mercutio and killing him instead. Even though Tybalt, who came from the Capulets, was the one who killed Mercutio, both families were responsible for the death. Mercutio’s last words portray that his death was Romeo’s fault, as much as Tybalt’s fault, for closing the gap between the two rival families. In Act 3 Scene 1, Tybalt called Romeo a villain, â€Å"No better term than this: thou art a villain† (3.1.57.) During that time, being called a villain was a terrible insult which could have started a fight. Romeo decided to ignore this comment, from Tybalt because of his relationship with Juliet. Mercutio on the other handShow MoreRelatedEnglish Segment 1 Study Guide1694 Words   |  7 Pages Definition Play in words b. Example Writing with a broken pencil is pointless Malapropism a. Definition misusing words ridiculously b. Example Listen to the blabbing brook Understatement a. Definition A figure of speech making a statement less or more important than it really is.   b. Example Its sprinkling outside when its actually poring rain. Oxymoron a. Definition Words that conflict each other b. Example Chewy like a solid but juicy like a liquid Verbal Irony a. Definition Read MoreHow To Write Literary Analysis4174 Words   |  17 PagesHow To Write Literary Analysis The Literary Essay: A Step-by-Step Guide When you read for pleasure, your only goal is enjoyment. You might find yourself reading to get caught up in an exciting story, to learn about an interesting time or place, or just to pass time. Maybe you’re looking for inspiration, guidance, or a reflection of your own life. There are as many different, valid ways of reading a book as there are books in the world. When you read a work of literature in an English classRead MoreMy First Memory Of A Writing972 Words   |  4 Pagesschool English is pretty simple compared to these classes. Over the two years I had to do multiple essays on themes of various books. One on Romeo and Juliet by William Shakespeare, one on Night by Elie Wiesel, and one on Catcher in the Rye by J. D. Salinger. All of these essays helped me by refining the basics of paragraph structure and other things like what exactly is thesis statement. The first essay that I had that wasn’t as simple as the previous ones was about a controversial topic, I chose toRead MoreTeaching Strategy in the Classroom2909 Words   |  12 Pagesclassroom in which I observed modeling successfully practiced was in Mr. Laurence Mechanic’s tenth grade English class. In teaching a lesson on essays, he kept attention by consistently calling on various students. He drew diagrams on the board to help explain the â€Å"sandwich† for m to an essay. He assigned homework which involved writing a thesis statement. These procedures promoted retention and reproduction. As for motivation, he told his students how rapidly they were improving, encouraging themRead MoreOF MICE AND MEN ESSAY Libre2222 Words   |  9 PagesOf Mice And Men Essay Of mice and men essay State of California. essay writers salt lake city research paper writing chattanooga buy college ruled paper. Of mice and men essay Metis-sur-Mer of mice and men essay Columbus, Leicestershire, Palmdale, Bakersfield of mice and men essay san antonio write essay for me, of mice and men essay Alexandria uploading essay to common app, Chester of mice and men essay Norfolk geometry and algebra 1 formula sheet Of mice and men essay State of Rhode Island andRead MoreStudy Guide Literary Terms7657 Words   |  31 Pages(refers) to the biblical figure John the Baptist in the line Though I have seen my head (grown slightly bald) brought in upon a platter, . . . In the New Testament, John the Baptists head was presented to King Herod on a platter 5. ambiguity-A statement which can contain two or more meanings. For example, when the oracle at Delphi told Croesus that if he waged war on Cyrus he would destroy a great empire, Croesus thought the oracle meant his enemys empire. In fact, the empire Croesus destroyedRead MoreAmerican Literature11652 Words   |  47 Pagesattitudes emergence of ethnic writers and women writers Style: ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · narratives: both fiction and nonfiction anti-heroes concern with connections between people emotion-provoking humorous irony storytelling emphasized autobiographical essays Effect: ï‚ · too soon to tell Historical Context: ï‚ · ï‚ · people beginning a new century and a new millennium media culture interprets values Analyzing Poetry: Poetry Tips Analyzing Poetry What is poetry? How is it analyzed? What areRead More William Faulkners Use of Shakespeare Essay5388 Words   |  22 Pagesmentioned as a constant and continuing influence was William Shakespeare. Though Faulkner’s claim as a fledgling writer in 1921 that â€Å"[he] could write a play like Hamlet if [he] wanted to† (FAB 330) may be dismissed as an act of youthful posturing, the statement serves to indicate that from the beginning Shakespeare was the standard by which Faulkner would judge his own creativity. In later years Faulkner frequently acknowledged Shakespeare as a major inspiration and influence, once noting, â€Å"I have a one-volume

Materials engineering Free Essays

Mercury is a common element that is found naturally in a free state or mixed in ores. Because mercury is very dense, expands and contracts evenly with temperature changes, and has high electrical conductivity, it has been used in thousands of industrial, agricultural, medical, and household applications. Major uses of mercury include dental amalgams, tilt switches, thermometers, lamps, pigments, batteries, reagents, barometers, manometers, and hydrometers. We will write a custom essay sample on Materials engineering or any similar topic only for you Order Now It also may be present in rocks or released during volcanic activity. (Ross Associates, 1994) Mercury can enter the environment from a number of paths. For example, if a mercury-containing item is thrown into the garbage, the mercury may be released into the atmosphere from landfill vapors or, or the mercury may vaporize if the trash is incinerated. If mercury is flushed through a wastewater system, the mercury will likely adhere to the wastewater sludge, where it has the potential to volatilize and be deposited elsewhere. Mercury can enter the atmosphere through these various means because it evaporates easily. It can travel through the atmosphere in a vaporized state. (Ross Associates, 1994) Once mercury is deposited into lakes and streams, bacteria convert some of the mercury into an organic form called methylmercury. This is the form of mercury that humans and other animals ingest when they eat some types fish. Methylmercury is particularly dangerous because it bioaccumulates in the environment. Bioaccumulation occurs when the methylmercury in fish tissue concentrates as larger fish eat smaller fish. (U.S. EPA, 1994) Methylmercury interferes with the nervous system of human body and can result in a decreased ability to walk, talk, see, and hear. In extreme examples, high levels of methylmercury consumption have resulted in coma or death. Many animals that eat fish also accumulate methylmercury. Mercury can interfere with an animal’s ability to reproduce, and lead to weight loss, or early death. (Ross Associates, 1994) Instruments containing mercury on campus Thermometers Description: Thermometers include fever thermometers for home and medical use, laboratory thermometers, and industrial thermometers. How to Identify: The bulbs of thermometers containing mercury are usually silver in color. Types of mercury thermometers on campus include: Laboratory and weather thermometers. Amount of Mercury: typical fever thermometers contain about 0.5 grams of mercury each, while laboratory thermometers contain up to 3 grams of mercury. Pollution Prevention Options: Mercury-free alternatives are digital, aneroid, and alcohol thermometers, and for most applications they are as accurate as mercury thermometers. Digital thermometers tend to last longer, however, because they are less likely to break. Safe Handling: Mercury thermometers are easily broken when not handled carefully. If the break occurs, use two pieces of paper or two razor blades to scoop it up from a smooth surface. An eyedropper or a mercury vacuum can also be used. Mercury spill kits are available from safety equipment supply companies for large mercury spills. (U.S. EPA, 1994) Safe Disposal: Save old or broken thermometers in an air-tight container. Homeowners can use local household hazardous waste collection programs for disposal. Businesses should deliver their thermometers to a consolidation site or arrange for a transporter to take them. Contact your county or state environmental office or solid waste office for services available in your area. Also, save the invoices that track your waste that include the following information: date of shipment, amount of waste, location from where waste is shipped, and destination of shipment. Thermostats Description: Mercury-containing thermostats use mercury tilt switches. How to Identify: Most thermostats, other than electric thermostats, contain mercury. To determine if a thermostat contains mercury, remove the front plate. Mercury-containing thermostats contain one or more small mercury switches. Thermostats are generally mounted on walls and easily found. (U.S. EPA, 1994) Amount of Mercury: About 3 grams of mercury are in each mercury tilt switch. Most thermostats have one switch; some have two, and up to six switches are possible. Pollution Prevention Options: Programmable electronic thermostats are mercury free, and they are more energy-efficient than the mercury model. Look for programmable electronic thermostats that have the Energy Star label. Safe Removal: Remove the entire thermostat using a screwdriver and a pair of wire-cutters and store safely. Don’t remove the switches from the thermostat, or dismantle the thermostat. Safe Disposal: Store the entire thermostat in a marked container until it can be sent for proper disposal. In many states, the Thermostat Recycling Corporation operates a recycling program utilizing heating, ventilation and air conditioning (HVAC) wholesalers; eventually this program will be in operation nation-wide. The wholesalers consolidate thermostats from contractors and send them to recyclers; only whole thermostats are accepted. (U.S. EPA, 1995) Switches Description: Mercury is contained in temperature-sensitive switches and mechanical tilt switches. Mercury tilt switches are small tubes with electrical contacts at one end of the tube. As the tube tilts, the mercury collects at the lower end, providing a conductive path to compete the circuit. When the switch is tilted back, the circuit is broken. How to Identify: A mercury tilt switch is usually present when no switch is visible. They are used in thermostats, silent light switches, and clothes washer lids. Amount of Mercury: About 3.5 grams of mercury are contained in a small electrical switch. Industrial switches may contain up to 8 pounds of mercury. Pollution Prevention Option: Alternatives to mercury switches include hard-contact switches and solid-state switches. Safe Removal: Remove switches from appliances very carefully so as not to release any mercury into the environment. Safe Disposal: Store mercury switches in a suitable leak proof, closeable containers. A five gallon plastic bucket with a lid may work. Each container must be labeled â€Å"Mercury Switches for Recycling.† Be careful to keep the switches from breaking and releasing mercury into the environment. If breakage occurs, you must immediately take steps to contain and clean up the spill. Take switches to a consolidation site or arrange with a transporter to take them. Contact your county or state environmental office/ solid waste office for services in your area. Keep records of the mercury switches you have recycled, including copies of invoices containing information on the date of shipment, number of switches, and location.   (U.S. EPA, 1994) Manometers, Barometers, and Hydrometers Description: Manometers and barometers are used for measuring air pressure. Hydrometers are used to measure density of liquid. How to Identify: All these devices will have a gauge for reading air pressure. Pollution Prevention Options: The Replacements of mercury containing Manometers     are battery operated digital units and vacuum gauges. Battery operated digital units are extremely sensitive. Safe Removal: To safely remove the manometer or barometer, remove the entire device from the machine it is attached to. Safe Disposal: Put the entire unit into an airtight, labeled container and ship it to a mercury recycling plant. Sphygmomanometers Description: Sphygmomanometers are used to measure blood pressure. How to Identify: Usually, they are installed on walls and placed on tables in hospitals. Pollution Prevention Options:   The replacement for mercury sphygmomanometers includes electric vacuum gauges, aneroid monitors, and automated devices. Recycling/Disposal: Develop a protocol for the preparation of mercury sphygmomanometers for recycling or disposal that that is consistent with U.S. Environmental Protection Agency, state and local regulations, and pertinent standards. Contact your hazardous waste management coordinator for details about packaging, labeling and transporting that are specific to your facility. A suggested protocol might include the following instructions: Place the sphygmomanometer in a clear plastic bag and seal the bag. Do not use a red bag biohazard bag. Mark the bag: â€Å"Contains Mercury.† Place the bag in a plastic basin to contain any spills during transport to the designated hazardous waste collection point. Batteries Description: Mercury zinc, carbon zinc, silver oxide, and zinc air contain mercury. Mercury is used to protect cathode from oxidation. Pollution Prevention Options: Most consumers dry-cell batteries contain no added mercury. The best way to reduce mercury is recycling. (U.S. EPA, 1994) References Ross Associates Environmental Consulting, Ltd. (1994), Mercury Sources and Regulations: Background Information for the Virtual Elimination Pilot Project. Ross Associates Environmental Consulting, Ltd. (1994), Polychlorinated Biphenyls Sources and Regulations: Background Information for the Virtual Elimination Pilot Project. U.S. EPA. (1994), Virtual Elimination Pilot Project: Briefing Packet for Meeting Participants, U.S. EPA. (1995), Mercury Study Report to Congress (External Review Draft) (External Review Draft) U.S. EPA. (1995), Mercury Study Report to Congress       How to cite Materials engineering, Essay examples

Nikon Marketing Plan free essay sample

Nikon Inc. is involved in a broad spectrum of businesses centered around specializations in imaging products, precision equipment, and instruments. Nikon’s efforts to provide the kind of products and technologies that will exceed its customers’ expectations are already achieving impressive results. Nikon is perhaps most well known for its reputation as a world leader in imaging products, and its technologies continue to play a significant role in defining the photographic industry. Beyond photography, Nikon Inc. is also the leading innovator of precision optical lens and imaging devices. Our array of ophthalmic instruments, Nikon industrial inspection and measuring systems, Nikon microscopes and imaging systems for the biosciences and Nikon surveying instruments are improving the way companies advance their business and professionals care for their clients. Nikon’s precision equipment business is also driving remarkable innovation and growth. Immersion lithography technology in IC scanners and LCD scanners that feature Nikon’s multi-lens scanning system are now the finest in the industry, attracting keen attention. We will write a custom essay sample on Nikon Marketing Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Nikon is also making active efforts in new fields, such as photomask substrates for liquid crystal displays (LCDs). Over the last 90 years, Nikon has consistently moved the photography, imaging and optics industry forward, discovery by discovery and product by product. As we continue our research and development mission to uncover advanced technologies that will enhance the lives of our customers, we also reaffirm our commitment to delivering the highest quality products and support. Mission Statement The Nikon philosophies are Trustworthiness and creativity, Our aspirations: Meeting needs. Exceeding expectations and the slogan is â€Å"At the heart of the image† SWOT Analysis Strength: 1. Strong market position built on broad product portfolio 2. Diversified geographic presence with focus on developing markets provides diversified revenue stream with reduced business risk 3. Strong research and development capabilities facilitate new product development in line with changing consumer preference 4. Effective integration of digital platforms like social networking sites in its marketing efforts has helped attract larger target audience 5. Excellent advertising and branding exercises through TVCs and print ads 6. Has a strong workforce of over 25,000 7. Good branding through sponsorships of events and sports teams Weakness: 1. Dependence on particular products and businesses. Precision equipment businesses and imaging products business account for 90% of total net sales 2. Instances of alleged violation of competition laws incurred penalties and hurt the brand image a few times Opportunity: 1. Online sales opportunities by leveraging e-commerce market and effectively using online marketing options 2. Expanding presence in the global market 3. More innovative product offerings for the customers Threats: 1. Rapid technological changes 2. Increasing appeal of high end camera phones and their social networking integration facilitating easy sharing of photos 3. Competition with black market, parallel import and smuggled goods 4. Ever-increasing smart phones camera quality Maslow Pyramid of Needs Nikon’s Imaging Products are addresses around Esteem Stage and Self-actualization. So not necessary for survival, but photography, for those who have chosen to undertake it, is a part of all the things that lead to self-transcendence. Demographics Nikon users have traditionally been professional photographers with cameras from the Nikon D4 to the Nikon D3000, ranging in price from $500 to $6500. These cameras have typically been targeted towards more mature adults with income over $40,000 per year. Nikon decided to change their image and release a line of cameras more price friendly and stylish for the younger, tech savvy generation. The primary audience of the Nikon Coolpix collection of cameras is young women, mainly between the ages of 18-25. College students and young professionals don’t have as much income as Nikon’s traditional audience, so they kept that in mind by creating a camera for young adults with incomes right around $20,000 per year. Nikon has priced their Coolpix cameras at a cheaper price than their other professional cameras, ranging from $150 to $250. Cameras with the entire back being a touch screen are in the higher price range around $300. Age: 16 – 65 Gender: female and male Race: All Religion: All Education: high school and above Occupation: students and professionals Psychographics D series Nikon cameras’ target audience is mostly professional and semi-professional photographers. The target audience for the Nikon Coolpix values her family and friends. Their opinions are important and help aid her in the decision making process. She values high quality products and new technology. She is in the generation of the Millennials, which means she is very tech savvy and does thorough information search online before making a decision. This person has strong opinions toward different brand names. Quality of the products is directly correlated to the brand name. This woman lives either on her own or with roommates in a well-populated area. She is adventurous and likes to travel. The write, draw, and paint feature on the Coolpix allows her to personalize all of her memories. 4Ps Product Nikon is contributing to technology in numerous fields, from manufacturing ICs with nanometer-rule circuit patterns and advancing bioscience, to furthering the possibilities of imaging and capturing views of stars that are billions of light years away. What makes this possible? Nikon’s opto-electronics and precision technologies have nurtured throughout its history and used to create an extensive range of products, services and even more new technologies. Imaging Products Thanks to advances in digital technology, the camera has evolved into an everyday device anybody can use to easily take high-quality pictures. For professional photographers, digital camera technologies have yielded remarkably advanced functions and performance that can significantly intensify creativity and expression. Nikon camera production acumen and technologies, both supported by our long history, will continue to expand imaging possibilities. There are four main segments of Nikon imaging products; D series, New Nikon1 series, Coolpix series and Nikkor lenses. D Series Nikon’s DSLR ‘D’ camera is the culmination of leading technology that brings innovation to both photo imaging culture and the evolution of cameras. ‘D’ continues to aggressively inspire the creativity of photographers. Despite changing times, Nikon has constantly pushed to perfect and redefine the SLR category. ‘D’ is a product of Nikon’s tradition of technology and craftsmanship, and is well equipped with performance that puts it at top position within each camera class. Nikon 1 Series Nikon 1 is designed for the modern picture taker. Ready when you are, Nikon’s Advanced Camera with Interchangeable Lens (A-CIL), is the one camera you’ll want to take everywhere, to connect you to the world. Sharing your life in photos and videos is easy with the dynamic Nikon 1 digital camera. Beautifully crafted, its every control is intuitive; giving you everything you need to capture a complete view of your world. COOLPIX Series Behind every Nikon COOLPIX compact digital camera is the fundamental idea that photography should bring you joy. Every shot you take is a precious moment captured. With Nikon COOLPIX cameras, you can capture that moment and its joy forever. Its portability allows you to casually carry high-end equipment with you everywhere you go. Responsiveness allows you to react to any situation, at any time. Nikkor Lenses Nikon is the only company in the world that manufactures their imaging products all the way from glass manufacturing to finished product. The spirit and technology to freely maneuver light are deeply embedded in Nikon’s product. Nikkor is a lens brand for cameras that symbolizes the spirit of Nikon. It is â€Å"instrument of light† brand where advanced engineering technology and traditional lent craftsmanship are combined at the highest level. †¢Digital cameras †¢Film cameras †¢Interchangeable lenses †¢Speed lights †¢Photographic accessories †¢Software †¢Sport optics Precision Equipment Modern society reaps great benefits from the electronics fabricated in industrial sectors, including areas such as home appliances, personal computers and automobiles. Nikon is continuously advancing the production of steppers and scanners that are used to manufacture ICs — the very core of electronics — as well as liquid crystal panels and organic electroluminescence panels that are indispensable to LCD TVs, computers, and smartphones. In these and many other ways, Nikon is fostering and innovating our electronics-based society. †¢IC steppers and scanners †¢LCD steppers and scanners Instruments Microscopes and measuring instruments from our Instruments Business are contributing to fields ranging from medical and bioscience research to industrial sectors such as components for electronics, automobiles and aircraft. We also offer sophisticated, highcaliber surveying instruments used in architectural design and urban planning. Nikon supports the development of society with precision technologies and eyes firmly focused on the micro level. †¢Biological microscopes †¢Industrial microscopes †¢Stereoscopic microscopes †¢Measuring instruments †¢Semiconductor inspection equipment †¢Surveying instruments Price Nikon’s Imaging Company grosses 2/3’s of its companies net sales, therefore I will focus on the Imaging Company’s products and prices. Nikon offers a wide verity of imaging instruments from amateur to professional for almost every budget. Coolpix series, for amateur everyday purpose, price list: Digital SLR series, for mid-range and professional purpose, price list: Product Name Effective Pixels Image Sensor Format Maximum ISO Sensitivity Price D3100 14. 2 million DX 3200 $549. 95 D5100 16. 2 million DX 6400 $599. 95 D3200 24. 2 million DX 6400 $699. 95 D5200 24. 1 million DX 6400 $799. 95 D90 12. 3 million DX 3200 $899. 95 D7000 16. 2 million DX 6400 $999. 95 D7100 24. 1 million DX 6400 $1,199. 95 D300S 12. 3 million DX 3200 $1,699. 95 D600 24. 3 million FX 6400 $2,099. 95 D800 36. 3 million FX 6400 $2,999. 95 D4 16. 2 million FX 12800 $5,999. 95 D3X 24. 5 million FX 1600 $7,999. 95 Place Consumers do not need to go far to pick up Nikon products. There are many authorized actual and online Nikon dealers. Nikon cameras and accessories are available at electronic stores camera video stores and online stores such as Best Buy, Micro Center, BH, Amazon, Ebay and also on Nikon’s own website. Promotion Media Mix There are different approaches to marketing. Sex sells, as do celebrity. However, the appeal and effectiveness of advertising can vary greatly as witnessed by Nikons marketing efforts. In the first campaign, Nikon acknowledged the largest demographic of buyers of consumer electronics are adult males under the age of 45. Therefore, their advertising campaign, they selected the controversial Kate Moss, swapped her clothes for a Nikon, and ran a series of ads along the lines of Im a supermodel. Im naked. Im here. Heres a Nikon. When this campaign came to an end, Nikon searched high and low for a different celebrity who could represent the values of their brand to their key demographic. They settled on Ashton Kutcher. He is charming, handsome, smart, fun so Nikon. Nikon listens to customers and the voices of societies all over the world. Nikon’s product manufacturing process begins with us listening to people all over the world — people from different walks of life, people involved in different industries — so we can understand precisely what they want from us. We gather customers’ opinions in many different ways: sales, service and support activities, trade shows, promotional and other events, and via the Internet. To us, this information is invaluable. We are endeavoring to create new products and services that exceed customer expectations by aggregating and analyzing these opinions. Nikon Professional Service (NPS) is an organization that provides assistance and services to its full-time professional photographer members, with top-quality service depots at international events. NPS responds to the exacting demands of professional photographers while applying their valuable feedback for product development. We participate in many different kinds of trade shows around the world, using them as precious opportunities to explain our products to customers. The photo at right shows Nikon Metrology NV’s booth at Control Germany. Among the products we displayed were 3D coordinate measuring machines, 3D laser scanners, and X-ray CT inspection systems. Nikon Direct plans and sells products such as camera bags, accessories and photography clothing by analyzing customer feedback gathered via phone, e-mail and original marketing surveys. By creating unique products in response to customers’ tastes, Nikon Direct increases customer satisfaction. Competitive Profile There are three main competitors for Nikon in the imaging market; Canon, Sony, Olympus. Canon as Nikon’s biggest competitor has a quiet big reputation for low light situation and high quality video capturing but their image quality difference is practically non-existent, leaving the choice to the buyer’s preference. Sony and Olympus are second best options among professional cameras and equipments due to their limited variety in camera accessories and lenses and third party equipments for those brands. In professional DSLR market Nikon is known for its durability and its complementing Nikkor lenses. For snap-shot pocket cameras, Nikon stands out for its cheaper price and sleek, modern designs.

Antigone Tragic Hero essays

Antigone Tragic Hero essays In the novel Antigone Sophocles, the author, depicts the tragic hero Creon to the fullest extent. Sophocles portrays Creon as a tragic hero by the characteristics shown throughout the story. Creon is a character that is easy to relate to in a number of ways. First, he contains many flaws which in result causes many problems. This is seen in the decision he made of becoming hubris. Hubris is a Greek term for insolence and is referred to the emotions in Greek tragic heroes and ignores the gods and thus invite catastrophe. Catastrophe is all Creon got as the novel progressed into the climax. His choices and decisions end up deciding the fates of his son, wife, and Antigone. After having an encounter however with Teiresias, Creon comes around to realize what he has done is sinful to the gods. He has put his own pride over the fact of appreciating the gods. The character Creon may not be seen as a tragic hero because of his tasteless acts, but he contains the traits eligible to be the tra gic hero in Antigone. As seen in the novel, Creon exhibits habits seen in todays life, even though Sophocles wrote this novel a long time ago. It is obvious that Creon displays an immense amount of stubbornness throughout the story. An example is seen when Antigone wishes to give her brother, Polynieces a proper burial so he can go and be with the Gods. Creon as king wishes to have him rot in the fields of war because he disowned the state in the war that preceded the events. Antigone fights for her beliefs of the divine law that one should always receive a proper burial after death, but Creon refuses and throws Antigone in jail. His stubbornness is seen here in this quote, Go join them, then: if you must have your love, find it in hell!(pg286). As seen in the quote, even after Antigone clearly makes sense in what she was doing, and the prophet also agrees with her, Creon turns to the ...

Hysteron Proteron - Definition and Examples of the Figure of Speech

Hysteron Proteron s of the Figure of Speech A figure of speech in which the natural or conventional order of words, actions, or ideas is reversed. Hysteron proteron is generally regarded as a type of hyperbaton. The figure of hysteron proteron has also been called inverted order or putting the cart before the horse.  Eighteenth-century lexicographer Nathan Bailey defined the figure as a preposterous way of speaking, putting that first which should be last.  Hysteron proteron most often involves inverted syntax  and is used primarily for emphasis. However, the term has also been applied to inversions of narrative  events in nonlinear plots: that is, what happens earlier in time is presented later in the text.   Etymology From the Greek hysteros  and  proteros , latter first Examples and Observations He began to walk barefoot across the meadow, but the sharp dry grass hurt his feet. He sat down to put on his shoes and socks.(Iris Murdoch, Nuns and Soldiers, 1980)That time of year thou mayst in me beholdWhen yellow leaves, or none, or few do hang ...(William Shakespeare, Sonnet 73)Muammar Gaddafi Killed, Captured In Sirte(Headline in Huffington Post, Oct. 20, 2011)Im going to kill that magician. Ill dismember him and then Ill sue him.(Woody Allen, Oedipus Wrecks in New York Stories, 1989) Yoda-Speak One of the most common and effective forms of hyperbaton is  hysteron proteron  (roughly, last things first). Let’s take two examples from a master of the technique: Powerful you have become. The Dark Side I sense in you and Patience you must have, my young padawan. For Yoda in  Star Wars, hysteron proteron is a linguistic trademark. The key concepts in those three sentences are power, the Dark Side and patience. Their placement underlines them.   (Sam Leith, Much to Learn From Yoda, Public Speakers Still Have. Financial Times [UK], June 10, 2015) Hysteron Proteron in Don DeLillos Cosmopolis (2003) So attuned is [Eric] Packer to the future that he repeatedly literalizes the rhetorical trope known as hysteron proteron; that is, as he scans the several digital monitors mounted in his limousine, he experiences an effect before its cause. Among Packers premonitions is observing himself onscreen recoiling in shock from the Nasdaq bombing before the actual blast occurs.   (Joseph M. Conte, Writing Amid the Ruins: 9/11 and Cosmopolis. The Cambridge Companion to Don DeLillo, ed. by John N. Duvall. Cambridge University Press, 2008) Puttenham on Hysteron Proteron (16th century) Ye have another manner of disordered speech, when ye misplace your words or clauses, and set that before which should be behind. We call it in English proverb, the cart before the horse, the Greeks call it Histeron proteron, we name it the Preposterous, and if be not too much used is tolerable enough, and many times scarce perceivable, unless the sense be thereby made very absurd.   (George Puttenham, The Arte of English Poesie, 1589) Hysteron Proteron in Rhetoric and in Logic Hysteron proteron was thus a term from the discourse of rhetoric for a reversion that reversed the order of things themselves, including in both temporal and logical sequence. In this sense, it appeared across a broad range of early-modern writing, as both a blemish and an exploited license of order and style...In the field of formal logic, hysteron proteron simultaneously denoted a preposterous inversion, in this case the logical fallacy of assuming as true and using as a premise a proposition that is yet to be proved, or the proving of a proposition by reference to another one that presupposes it.(Patricia Parker, Hysteron Proteron: Or the Presposterous, in Renaissance Figures of Speech, ed. by Sylvia Adamson, et al., Cambridge University Press, 2007) Pronunciation: HIST-eh-ron PROT-eh-ron