Lancome Swot Analysis Essays - Cosmetics, Skin Care, Lancme

Lancome Swot Analysis Strength Rich Experience in cosmetics industry Lanc?me has been established in cosmetics market since 1935. Lanc?me products have great varieties. Its products include skincare, makeup and fragrance products. In this way, Lanc?mes experience of producing many different kinds of cosmetics products has been accumulated for 66 years. This remarkable achievement can make the customers more confident of its products. Guaranteed Product Qualification In order to improve the quality of all its products, Lanc?me setup several research centers which collaborate with the international medical community to deepen its understanding of skin. Also, there are more than 2000 experts working there who are professional in innovating and developing products in respond to either problematic skin or normal skin. High Reputation and Professional Image These two strengths has not been only established by rich experience and large scale of research centers but also promoted by famous model, a unique symbol and institutes. Firstly, the famous models are regarded as intelligence, beauty and spiritual symbols in society, for example, Uma Thurman and Isabella Rosselini. They contributed much in developing and promoting the elegant and professional image of Lanc?mes products. Moreover, the unique symbol, Lanc?me Fragrance Rose, help to establish a unique and easy to be remembered image of Lanc?me. Furthermore, Lancome setup an institute to provide the customers with comprehensive services such as body, skin treatment, massages and lessons in order to enhance its professional image. Weakness Lack of experience in youngster cosmetics market Despite the rich experience of producing cosmetics products for adult, Lanc?me is a new entrant in youngster cosmetics market. This may negatively affect the customers confident of Lanc?me products. A fixed and inflexible image Lanc?me professional image has been established for about 66 years. Also there is no change in the image and it has been fixed during this period. This image is mainly designed for targeting adult but not youngster. In order to develop youngster cosmetics market, Lanc?me need to setup a new product line or image, which other competitors originally possess. Threat Keen Competition in Cosmetics Market Recently, the competition in cosmetics market has been very keen. Many cosmetics companies such as Fancl, MaxFactor and Shisheido have started to promote their products by all kinds of media. In order to survive, Lanc?me has to develop a new product line to diversify its customer type. Strong Competitors in youngster cosmetics market In Hong Kong, there are many well-known cosmetics companies have develop the youngster cosmetics market for several years. For example, Kose, ZA and Biore have become the main dominants in this market segment and they have already provided comprehensive youngster cosmetics products. Opportunities The Market segment of age group of 10-15 has not yet been developed In these years, many market dominants mainly develop the middle-aged group customers, for example, SK II. However, the market segment of youngster is now been less concerned. In this way, we may be benefits a lot from taking advantage of this market segment. Marketing Essays

Global Positioning System

We have all been lost before, and have had trouble finding our way to where we want to get to. Now technology is helping us find our way. This technology is called Global Positioning System (GPS). Global Positioning System technology has been used by the military for about ten years now, and is just starting to be given practical uses in society today. GPS uses twenty-four satellites orbiting around the Earth to determine where you are. GPS has many different uses, and it doesnt just have to be used to help you find your way. GPS can also be used with computer software for practical uses, such as in farming, and has safety applications as well. Global positioning system uses twenty-four different military satellites, which were developed by the United States Department of Defence and it was first used in the Cold War . The military has been using GPS extensively for about ten years, using it in Desert Storm and modern practice. Only recently is GPS being used outside the military. It takes three satellites to find your position. Each of the satellites sends a radio signal down to your GPS receiver, and the receiver measures how long it takes the signals to get there. This happens very fast because the radio signals travel at the speed of light. The time the signal took to reach the receiver is then multiplied by the speed it was moving (approximately 186,000 miles per second), and that is how far you are away from that satellite. This is done with the other two satellites, and your location is then found within a few meters. That is basically how it works but you must also correct for any delays the signal experiences as it travels through the atmosphere. There are many uses for global positioning system. Some of the main uses are in cars, on boats and for wilderness sports such as canoeing, backpacking or mountain biking. Dave Hunter of Mississauga, was approaching Chicago ...

Asian American and Jeremy Lin Essay Example for Free

Asian American and Jeremy Lin Essay â€Å"Linsanity† Jeremy Lin. Some say he is a god-send, literally. Others say he’s just a one hit wonder who’s had his fifteen minutes in the spotlight. However, many argue especially from the Asian American community, that he’s not just a fad or trend but a full blown star athlete, pushing the envelope not just for Asian Americans, but athletes across all social classes, races, and creeds. So really, with all the media hype and hysteria, who is Jeremy Lin? Why is he the chosen one? More importantly, what has he been labeled and how has he faced this discrimination? What is the cause of this â€Å"Linsanity†? Before the question, â€Å"Why Jeremy Lin? † can be answered, we have to start at his roots. Jeremy Lin was born August 23, 1988, to a Taiwanese emigrant couple. He grew up playing basketball in Palo Alto, Northern California. He excelled not only as an athlete in his young school years, but was also an exceptional student. He went onto Harvard, a fallback school, and continued his academics, majoring in economics. While at Harvard, Lin played for the Ivy Basketball League and quickly made a name for himself. This is where he first encounters racism and discrimination. In short interviews throughout his college days, Lin spoke of his opportunities and how his race had been a factor in his recruitment. â€Å"I’m not saying top-5 state automatically gets you offers, but I do think (my ethnicity) did affect the way coaches recruited me. I think if I were a different race, I would’ve been treated differently. † He was never drafted after graduating college and continued to play basically for free as a D-League athlete with the Golden State Warriors. He never sees much action on the court in California and is quickly shuffled across the country during draft season. Rex Walters, an NBA veteran and Asian American says, â€Å"†People who don’t think stereotypes exist are crazy. If he’s white, he’s either a good shooter or heady. If he’s Asian, he’s good at math. We’re not taking him. † Lin had a brief stint at the Houston Rockets before being traded once again to the New York Knicks. Here, his time came to shine, and he lit a fire under everyone’s collective rear ends that had ever doubted him. It was as if the stars and the heavens lined up for a once in a million year eclipse; so too did Lin’s fortune. He took all his frustration, all his doubts, and all the racism he’s ever faced on and off the court, and brought it to the best, which included the Los Angeles Lakers, the Minnesota Timberwolves, and the NBA Champions Dallas Mavericks. With every successive and progressively impossible win, his infamy grew and so did the media hype. â€Å"Linsanity† had come to full term. â€Å"Linsanity† and many other coined adjectives became headline news. His fame crossed oceans and racial lines making him an overnight media sensation. Shockingly but not surprisingly, during a victory celebration on February 10th of 2012 against the Lakers, Fox News columnist Jason Whitlock posted on his Twitter account, â€Å"Some lucky lady in NYC is gonna feel a couple inches of pain tonight†, a sexual reference to an Asian male stereotype. A few days later after a loss to the Orlando Hornets, ESPN’s Max Bretos reported during a taping of SportsCenter, â€Å"We have found a Chink in the Armor†. Floyd Mayweather Jr., a professional boxer and fellow athlete tweets, â€Å"Jeremy Lin is a good player but all the hype is because he’s Asian. Black players do what he does every night and don’t get the same praise. † â€Å"Linsanity† was bringing in a negative backlash that Lin was all too familiar with. He looked past it, and went even as far as to forgive. â€Å"I expect it, I’m used to it, it is what it is,† says Lin. On the â€Å"Chink in the Armor† slur, Lin responds, â€Å"I don’t think it was on purpose or whatever. At the same time, they’ve apologized, and so from my end I don’t care anymore. [You] have to learn to forgive. And I don’t even think that was intentional, or hopefully not. † He was willing to brush it off and be the bigger man and not let it affect his game. But aside from the blatantly racial comments from the media, is â€Å"Linsanity† a breeding ground for unintentional stereotyping? As many members of the Asian American communities can attest, stereotypes of Asian Americans are seen everywhere. A case in point, the corporate world of advertisement tried to cash in on â€Å"Linsanity†. Ben and Jerry’s Ice Cream Factory tried capitalizing on Jeremy Lin by coming up with a new flavor called â€Å"Taste the Linsanity†. The ingredients were basically vanilla ice-cream with a hint of caramel and the addition of fortune cookies. Many members of the Chinese/Taiwanese American community cried foul in this instance, as it did play to some degree more or less on Lin’s Chinese/Taiwanese heritage. In response, an Asian American protestor went as far as to picket the Ben & Jerry’s store on Haight and Ashbury in San Francisco. He held a sign that read, â€Å"Taste of Lebron – Watermelon and Fried Chicken in every scoop†. Now piggy-backing on another racial stereotype isn’t exactly politically correct, but it did bring awareness. â€Å"Taste of Linsanity† quickly made its way off of shelves and into trash cans. However, it wasn’t only corporate America playing on stereotypes for publicity. It was the Asian American community itself looking to address positive stereotypes. In the Youtube video â€Å"Superior Lintellect† by studio64comedy, creators Lawrence Kau and Kunal Dudheker (both Americans born of Asian descent) portray Lin solving complex math equations in his mind in order to best his competition during tough situations on the basketball court. Each playback of Lin’s on-court moves are narrated by a forced Chinese accent, and are accompanied with on-screen quadratic formulas and physics theory. It’s no doubt that Asian Americans are poking fun at the â€Å"Asians are good at math† stereotype. But yet in some ways, it just feeds fuel to the fire that stereotypes are okay. The question ultimately comes down to, â€Å"How far is too far? † and â€Å"Who can and who can’t stereotype against Asians? † In conclusion, Jeremy Lin is a unique individual. Yes, he is a Harvard graduate. Yes, he is an incredible athlete. Yes, he is a fiercely loyal Christian. And finally; Yes, He’s Asian. But despite all his unique attributes, why is his race the only thing that seems to overshadow his qualities? After all this time, when the name Lin appears on TV based on performance and skill, the media is still focused on what school he went to and what GPA he had or whether he was Chinese or Taiwanese. Is it the scarcity of Asian Americans in the media that makes it so socially acceptable to shift focus? Is it the Asian American fans all across the country coming to support him, regardless of team pride that focuses the media’s attention to his ethnicity? Is it the blatant ignorance of the general populace? Maybe it’s all of that and then some. But regardless of where all of this attention originates, it is safe to say that Jeremy Lin is on to something very special. He’s allowed Asian Americans into mainstream sports and has brought a positive light to an arena once absent of it. All racial jokes and stereotypes aside, no one can deny his ability and talent, doubt his fierce sense of faith, or question his moral fiber. Jeremy Lin is definitely an Asian American all Asian American’s can be proud of. Asian American and Jeremy Lin. (2017, Jan 24).

Human trafficking in the United States and is Human trafficking Research Paper

Human trafficking in the United States and is Human trafficking related or associated to poverty - Research Paper Example f a questionnaire survey, data will be collected in order to create a mathematical resource for information that will suggest correlations between poverty and incidents of human trafficking in the United States. The biggest issue in curtailing human trafficking is the inability for law enforcement to track and prosecute the incidents. The following table shows the number of suspected cases of trafficking and their type of incarceration. The second table shows the number of prosecutions between the years 2001 and 2005. Because of the difficulty in prosecuting these cases and in creating a viable system of discovering the victims and freeing them from bondage, the best course is through prevention. Through examining the causes and the reasons behind how this activity is propagated, it might be possible to diminish and eliminate the modern day slavery that occurs. As a study in human trafficking, this research will explore the ways in which poverty contributes to the issue. The purpose of the research is to identify those factors in poverty that create an environment in which human trafficking can exist. These factors will include, but not be limited to, income level in the country of origin, sex, and age. Secondary research will be used to create a foundation for the primary research, providing statistics that are relevant to the subject. The primary research will be conducted using quantitative techniques that will assess the identified three variables which increase the level of human trafficking in the United States. The proposed research will be useful for creating an understanding of the issue of human trafficking as it relates to economic and demographic factors. The research for this proposal will be conducted using theories of exploratory research. According to Stebbins (2001), using exploratory research for social science is defined by â€Å"the discovery of generalizations leading to description and understanding† (p. 3). The selected methodology for

Racial discrimination within the criminal justice process in England Essay

Racial discrimination within the criminal justice process in England and Wales - Essay Example The United Nations Human Rights Committee highlighted some racial discrimination issues in the UK in 2001 especially the high number of the black population in prisons and unlawful stops and searches. Although, the criminal justice system has changed the approach to investigating and sentencing racially motivated crimes, the courts still have the powers to increase the sentence for the racially motivated crimes. This discrimination leads to victimisation of the ethnic minorities by the same institutions that are tasked with safeguarding their rights. Bowling (1998) is of the idea that racial discrimination exists at all stages of criminal justice system from police profiling of offenders on the basis of race, police mistreatment of the offenders in their custody and imposition of harsher judicial penalties to members of particular races (Brown, 1984). Racial stereotyping and prejudices by the officers in the judicial system leads to overrepresentation of members of a particular race in the prison system. Discriminatory law enforcement tactics such as unwarranted stop and searches towards citizens of a particular race and counter-terrorism tactics that aim at invading the privacy of members of a particular race contribute to the undermining and violation of the fundamental human rights of these citizens. Sudbury (2005b) points out that Article 1 of the Convention for the Elimination of all forms of Racial Discrimination (ICERD), any distinction, preference or restriction that is based on descent, race or ethnic origin which has the effect of impairing the enjoyment of human rights and fundamental freedoms can be termed as a form of racial discrimination (McKenzie, 1998). Racial discrimination in the criminal justice system in the UK has attracted intense international debate and condemnation leading to a declaration of several global conferences on racism, xenophobia and racial discrimination. The Crime and Disorder Act 1998 created several offenses that are lin ed with racial violence, harassment and public disorder and provided the maximum sentence (McKenzie, 1998). However, the Act increased racial discrimination in police profiling and prosecution of racially motivated offenses. It is a legal obligation for the law enforcement officers to use their powers of stop and search in a fair manner without discriminating the citizens on the basis of race or ethnic grouping (Malleson, 2007). Racial discrimination is evidenced in racial police profiling especially in police stops and searches (Mhlanga, 1997). Law enforcement authorities use racial stereotypes in determining who has been involved in a criminal activity. Racial origins will sometimes influence the law enforcement officers’ decisions in making an arrest. In the case of suspected juvenile crimes, the police officers take in to account the demeanor and race of the juvenile in deciding whether to make an arrest. If the law enforcement officers perceive that the offender is disre spectful, there are higher chances of arrests especially for the racial minorities. Some researchers have argued that black minorities are more likely to be shot during police arrests since the police officers use disproportionately more deadly force while making the arrests (Moorthy, Cahalin and Howard, 2004). Waters (1990) suggests

Hamlet by William Shakespeare Essay Example for Free

Hamlet by William Shakespeare Essay Hamlet by William Shakespeare is one of the most famous plays of all time. Of the many themes and representation of the human condition in this play, one of the most debated questions among critics and lay readers alike is the issue of Hamlet’s sanity. While sanity and insanity can be defined in many different ways, many critics point to Hamlet’s keen observations and clever manipulations as not insanity but confused grief in an otherwise extremely intelligent, albeit sensitive, man. Hamlet tells his friends in Act I of his plan to feign madness. After the ghost’s revelation and call to Hamlet to get revenge, Hamlet decides to assume an air of insanity to allow him a wider range of words and actions around the King and Queen. He tells Horatio of his intention to â€Å"put an antic disposition on† (I,v, 177). Individuals who are insane rarely plan their insanity. In fact, Hamlet knows that people who are crazy are more apt to get away with odd words and activities. This proves true, for he is not punished for appearing half dressed in Ophelia’s chamber or for his taunting of Polonius with references to â€Å"fishmonger† and â€Å"Jepthah. †His plan appears to be working. The King and Queen set to finding out the cause of Hamlet’s lunacy which throws them off the path of his knowledge of the murder. â€Å"He acts the part of madness with unrivalled power, convincing the persons who are sent to examine into his supposed loss of reason merely by telling them unwelcome truths and rallying them with the most caustic wit† (Bates 22). His intelligence almost gets him in trouble. His admission to Rosencrantz and Guildenstern that â€Å"I am but mad north-northwest. When the wind is southerly, I / know a hawk from a handsaw† (II,ii,384-385). While these two do not catch his meaning, the more clever Claudius does. He notes, â€Å"Nor what he spake, thout it lacked form a little, Was not like madness† (III,i,167-168) and â€Å"Madness in great ones must not unwatchedgo† (III,i,192). Of course Hamlet is consumed with grief. His choice of dark clothing and brooding countenance is apparent when the reader first meets him. This is understandable upon the death of a father and not something that Hamlet becomes clinically insane about. His depression cannot be compared to psychosis. â€Å"The mental disturbance which it causes becomes apparent while he thinks aloud, almost as soon as the ghost has disappeared; but he is not mad either in the popular or in the physiological sense; it is merely the mental derangement of a noble, but not an heroic, nature, sinking beneath a burden which it cannot bear and must cast away† (Bates 29). Hamlet is depressed, even distraught, after learning of the true fate of his father, but he is not insane. Later, after the play, Hamlet confirms his sanity to his mother in order to convince her of Claudius’ guilt and to implore her to stay away from him. Yes, his Oedipal obsession with his mother is odd for many readers, but coupled with his father’s death and the ghost’s appearance, his desire to save her is more in the realm of understandable. He tells her â€Å"It is not madness/That I have uttered. Bring me to the test,? And I the matter will reword, which madness / Would Gambol from† (III,iv, 146-150). He wants her to know that he is not crazy and to choose his side, which she does. This is one of Hamlet’s goals. Many critics focus on the To Be, or Not To Be soliloquy in which Hamlet considers suicide for the second time as being proof of his insanity. Again, a closer look at Hamlet’s words show this to be false. This soliloquy is an organized, parallel, and logical debate on the issue of suicide. A mad individual would not possess the logic to provide such a point-counterpoint style. He lists all of the vices of the world and sets them up against all the unknowns of the afterworld and concludes, logically, Thus conscious does make cowards of us all, And thus the native hue of resolution Is sicklied o’er with the pale cast of thought, And enterprises of great pitch and moment With this regard their currents turn awry And lose the name of action. (III,i, 84-89). Hamlet carefully weighs the pros and cons of suicide, for him, and concludes that the fear of the unknown keeps him alive. This is not an insane man. In fact, Hamlet’s supposed insanity can be compared to Ophelia’s actual insanity. Ophelia, after the death of her father and Hamlet’s mean treatment of her, has truly gone insane. She is singing songs about her dead father and about losing her virginity in front of the entire court. She is handing out flowers to the King and Queen, and eventually she â€Å"drowns† in inches of water. One critic notes how Hamlet â€Å"differs surprisingly from the pathetic inanities of the gentle Ophelia† (Blackmore 59). This contrast further shows Hamlet’s sanity. â€Å"The mad role that Hamlet plays to perfection, is certainly a proof of Shakespeares genius, but by no means a surety of the insanity of the Prince† (Blackmore 57). Hamlet is shown to be sane in this play. That is not to say he is not grieving, angry and depressed at various moments, but textual and critical support show that he is not insane. Works Cited Bates, Alfred, ed. The Drama: Its History, Literature and Influence on Civilization. Vol. 14. London: Historical Publishing Company, 1906. pp. 20-34. Blackmore, Simon Augustine. â€Å"The Real or Assumed Madness of Hamlet. † The Riddles of Hamlet and The Newest Answers. Boston: Stratford Company, 1917 Shakespeare, William. Hamlet. Evanston, IL: McDougal/Little, 2003.

Elaine Showalters Representing Ophelia :: GCSE Coursework Shakespeare Hamlet

Elaine Showalter's Representing Ophelia  Ã‚  Ã‚  Ã‚   Elaine Showalter defines Ophelia in many typical ways in her essay "Representing Ophelia: Women, Madness, and the Responsibilities of Feminist Criticism." She discusses her significance in reference to how she reveals Hamlet's characteristics. Showalter touches upon the idea that Ophelia's character is one that is symbolic of the psychiatric theories of Freud. Showalter also attributes the characterization of Ophelia to not only the audience, but also to the actress that plays the part. Never does she suggest that Ophelia could be just that, "Ophelia." Her entire article is devoted to individual interpretation of the play in its entirety, focusing primarily on Ophelia. Showalter presents her own ideas by bringing together the ideas of many others such as Jacques Lacan, Susan Mountfort, Ellen Terry, and more. Showalter provides suffice evidence in addressing each argument, but in doing so, she never takes into account the possibilities of Shakespeare's reasoning. In the discussion of Ophelia's character, her madness is almost always at the center of controversy. Showalter recognizes and explains many interpretations of her madness. Ophelia's madness is, by some, attributed to "a predictable outcome of erotomania" (225). This term "erotomania" was what the Elizabethans referred to as "female love-melancholy." Yet another interpretation is that of the "Romantic Ophelia," in which she is referred to as "a young girl passionately and visibly driven to picturesque madness" (228). Later, it is explained what is meant by this definition when Showalter writes about how people viewed Ophelia as a woman who "felt" too much and somehow allowed these feelings to overcome her. This type of action would drive a person to madness, just as Ophelia is driven into her madness. This conclusion would seem to suggest that her madness stemmed from some sort of erotic passion between herself and Hamlet. This is the type of interpretation that is given to the audien ce in many movie versioesult of erotomania. Elaine Showalter creates an argument that is predominantly based on the idea that Ophelia's madness is one that comes from her "female love-melancholy." Showalter cites many actresses, critics, doctors, and such that completely support this idea, and have actually expressed this idea to others in many ways. If it is not true that Hamlet and Ophelia had sexual encounters, then this interpretation of the character and its effect on the entire play can be understood on a completely different level.

E-Myth Revisited: An Overview

Michael E. Gerber explains in his book The E-Myth Revisited his concept of why small businesses don’t work. Something he calls the E-Myth or the entrepreneurial myth is the assumption that anyone who starts a business is an entrepreneur. An aspiring business person can have something he calls an entrepreneurial seizure, this is when a technician is suddenly struck by the urge to take their technical trade that are usually very good at and go into business for themselves. The fatal assumption is that just because someone has mastered their trade does not mean that they have the slightest clue of how a business works.Gerber is the founder and CEO of E-Myth Worldwide, in the book he is walking Sarah, a distressed small business owner through the steps of how a successful business needs to be ran. Sarah explains to Gerber that she went into the pie making business three long years ago, and things have not turned out the way she expected that they would by owning her own business. Sarah is like most small business owners, a technician who has mastered her trade who is now cursed by the fatal assumption of the E-Myth. She has made the mistake that almost people make when they go into business for themselves, to take on all the positions her business had to offer herself. Now unable to continue overworking in this way Gerber explains that every entrepreneur suffering from an entrepreneurial seizure will eventually experience the same thing. â€Å"First exhilaration; second terror; third exhaustion; and, finally, despair. †(Gerber, 17) Gerber explains that there are three different people inside a business owner the entrepreneur, the manager, and the technician. In most cases the technician is the most prevalent of all of a business owner’s personalities. The technician lives in the present. He is the worker, the labor, the one who gets things done. The work ethic of the technician is off the chart; the only problem is that he is so busy working in his business that he neglects the work that needs to be done on the business to become a success. The Manager represents the past, He is the one in control of all of the business planning, without him there would be no order, and everything would be unpredictable. More of a practical person he always has problems on his mind. When it comes to solving the problems the manager is the type of person that would feel more comfortable taking the proven approach, one that is safe and already tested. Then there is the entrepreneur, the guy who convinced you in the first place that there is no other way, you had to go into business for yourself and open up your own company. It is clear that he is the dreamer, living in the future dreaming of where he could take the business one day. He is the creative one who is always looking for new or innovative ways to do things. The problem with all of this is they usually don’t work well together. As the entrepreneur in you is fighting with the manager about some new innovative way the technician won’t even listen because he is too busy at work trying to make money for the company the only way he knows how; to physically do the job himself. When in harmony with each other these different personalities will make your business run efficient and effectively, but in most cases people aspiring to become successful business owners are unable to balance them together. Gerber goes on to explain that there are also three different phases in a business’s life. If you want to understand how to repair your business you need to understand where your business is standing in its life. Infancy or the â€Å"technicians† stage is the first; this is when the technician who is the owner is in control of everything. If you took him away there would be no business, it cannot run without him. It is easy to see that in order to move up and onto the next stage things would need to change. When the owner realizes this, and he makes the notion to seek outside help this is known as the adolescence stage. When the right person is found this is when the owner’s personalities will be introduced to each other. The owner will now be forced to let other people do the things he only trusted himself to do before. When he starts to become comfortable is when he has moved into what Gerber calls the â€Å"comfort zone. † Eventually you will be forced to go outside your comfort zone, and either get small again, or to continue the way you are going and most likely fail. If they decide to move forward with the business they will then move into the final stage he calls maturity and the entrepreneurial perspective. Businesses will still grow forever but from this point on the business is like a machine, every part has its specific job and it all works together. At this point without the owner the business will still work, he is not unneeded but should spend his time looking at the business from an entrepreneurial perspective and spend his time working on his business not in it. The turn key revolution changed the many people perspectives of how a business should be ran and managed. The idea is that the business format franchises use should be what every business should be built off of whether they are going to franchise their company of not. Gerber argues that it’s not about what a business sells, that the real product of a business is its sales technique. Using the franchise prototype is what makes franchises so successful. It gives a business that chance to make sure it works, and if you’re buying a franchise you already know that it is going to work. Gerber explains to Sarah that she needs to be working on her business, and not in it. He stresses to her that in order to be successful she it is imperative that her business and her life are two completely different things. Once understood then she can use the franchise prototype model to build her business with. What he means by working on her business and not in it is to spend her time applying the rules of the franchise prototype to better her business. Not to be working in your business actually performing the labor it requires to operate. He refers to the Model as game and explains to Sarah the rules she will have to follow in order to win: 1. The model will provide consistent value to your customers, employees, suppliers, and lenders, beyond what they expect. 2. The model will be operated by people with the lowest possible level of skill. 3. The model will stand out as a place of impeccable order. 4. All work in the models will be documented in operations manuals. 5. The model will provide a uniformly predicable service to the customer. 6. The model will utilize a uniform color, dress, and facilities code. In order to build a small business that works you will need to use the usiness development process. A three part process that starts with innovation, to make sure that everything being done is in its absolute best way possible. Quantification is the next part, if you didn’t quantify everything that was done, how would you be able to know that your innovation made a difference in the numbers. â€Å"Orchestration is the elimination of discretion, or choice, at the operating level of your business. †(Gerber, 124) You need to be able to produce the same product, or service every time, by implementing the franchise prototype into orchestration. Once orchestrated you need to continue using the business development process, it is never ending. Sarah sits and listens to Gerber as he tells her what she will need to do in order to successfully implement the franchise prototype into her already existing business. The business development program is a systematic way of making the transition to the franchise prototype model. You must ask and document your answers to some questions. What is your primary aim? This is what the owner truly wants to get out of their life. What is you strategic objective? What you want your business to do for you, in reference to money, and if the opportunity is even worth pursuing. What is your organizational strategy? Organizing around peoples personalities, everyone is different, and prototyping the position. In this step you will need to make a positions contract identifying who is accountable for the various positions in the company. What is your management strategy? You will need to document your management system in detail how it will work to produce the results you desire. What is your people strategy? Making your people understand the importance of their job. What are the rules of the game? It is different for depending on what line of work you are in but develop rules that work for your game. What is your marketing strategy? Through a demographics and psychographics of your target market you need to maximize sales. There are three types of systems in Gerber’s system strategy. Hard systems he considers to be something with no life and inanimate. The soft system would be the opposite of the hard, anything with life. Information systems are any other system in business that provides you with data about soft and hard systems interacting. All of these systems never work independently, they are all co dependant on each other. Gerber’s point to Sarah was that they are just like his business development program. All parts of it need to work together, in order to work towards becoming a successful business. Before reading this book my definition of an entrepreneur was as it is defined in not only ours but just about every text book I have had throughout my education, someone who is a risk taker who starts their own business. Basically I would have considered an entrepreneur to be anyone who owned their own business. After reading this book I have come to realize that an entrepreneur is something completely different. The numbers don’t lie Gerber tells us that eighty percent of businesses fail in the first five years, and that seventy five percent of all franchise format businesses succeed. It would be hard for anyone to argue that his systems don’t work.

Decision Making Analysis Discussion Summary Essay

The CEO of the Xerox Company is Anne Mulcahy. She has been with the company for over 30 years and has been the CEO for the last five years. Anne received a degree in English from Mary Mount College, Her brother made the suggestion that she join him and work at Xerox. As a team and as an individual, we agreed on the decisions that Mulcahy made to improve the Xerox Company. Through these decisions, she was able to get the company out of debt when she became CEO. Though many people advised to call it quits, file for bankruptcy and go home. She was determined and believed she could turn Xerox around. Anne Mulcahy had to make many hard decisions that affected many lives. She had to cut many unnecessary jobs to improve the company. She appears to be a very â€Å"hands on† CEO. An example is that she still works at booths, not that many CEOs of big companies will do that. During the hard times that Xerox had, Anne was able to have good communication with her staff members. She had to have the confidence to ensure her employees that the company would rise above the possible collapse.

Role of Human Resource Manager at Home Depot

Role of Human Resource Manager at Home Depot Role of Human Resources ManagersIn Home DepotSince the inception of its first store in 1978, Home Depot has expanded nationwide. Currently, there are over 1500 stores nationwide. Because Home Depot wants to provide the ultimate shopping experience for its customers, the Home Depot is committed to hiring a diverse and qualified workforce. As a sign of their commitment, they have partnered with national nonprofit and government agencies. These partnerships allow them to reach out to the communities in which they operate, and provide the company with a broad range of qualified candidates with diverse backgrounds.The "National Hiring Partnership" (or NHP) is a program that links the Home Depot, the Department of Labor (DOL) and the public workforce system together in an effort to place qualified applicants throughout the United States with Home Depot stores that have open positions. On a local level, Home Depot HRM's work with One Stop Career Centers to source qualified applicants for sp ecific hiring needs.English: Overview of Home Depot store "Centro" loc...Candidates then participate in the hiring process like every other applicant. One Stop Centers work side by side with Home Depot HRM's to refer qualified, skilled applicants to Home Depot for specific hiring needs.Under the partnership, Home Depot's HRM's in stores across the country will use the One-Stop Career Centers located in local communities to help fill the 40,000 new jobs Home Depot will have available over the next year in more than 1,300 U.S. stores. Furthermore, the Department of Labor's partnership with Home Depot will enable workers to access greater employment opportunities and brighter futures (www.dol.gov).The HRM's of Home Depot deciphered that a partnership with outside companies in regard to the hiring and attaining process of employees was important. They have produced the following reasons for such a rearrangement:1. To increase associate retention -Home...

The Bloom Box Essay Example | Topics and Well Written Essays - 250 words - 2

The Bloom Box - Essay Example The company uses fuel cells, which are not a new form of technology. In addition, the use of methane and oxygen to create energy is comparable to natural gas production plants. In the end, I believe that the technology was merely overhyped, and is not as revolutionary as the media presents it, neither is it better than other green energy forms. Despite the criticism it faces, the company still has a bright future considering the green technology advancements it promotes. Its technologies represent the future of energy production as they have the necessary expertise. Although the company does not necessarily provide new energy technology, it provides a better service that is more efficient than that of other green-source energy producers. Even so, Microsoft’s new fuel cell partner, Redox Power (Mick 1), seeks to advance the technology that Bloom Box provides. In the end, competition in the market is beneficial for both consumers and the

How Islamic law and American law deals with various aspects of the Dissertation

How Islamic law and American law deals with various aspects of the human life - Dissertation Example Center of discussion in this paper are American law and Islamic law that are geared towards achieving justice. There emerges a problem though as some people tend to differ with the way both laws are handled This is because; non-Muslims do not understand Islamic law while Muslims on the other hand would like to have their own courts that would be handling their cases, especially in countries where Muslims are the minority. Some non- Muslims associate Sharia law with â€Å"ruthlessness.† This is especially when it comes to punishing offenders by either public whipping or stoning. Many people especially non-Muslims tend to have a problem with some of these forms of punishments. To a Moslem, that is just a form of obeying Sharia, which is considered as God’s Law. There is no problem in implementing God’s law when it comes to Sharia law. On the other hand, American law appears to take a different route. The law dictates that there should be democracy in everything inc luding when passing judgments. There are, therefore, differences between Islamic Law and the American law. In America, stoning and whipping suspects in public is considered illegal. This act is considered as being contrary to human rights. This notion about Islamic law being tough and firm against culprits has brought fear among many states in the United States of America, where the number of Muslims has been rising especially after the September 11 attack. Islamic laws have been used in many states but that fear has prompted many states reconsider outlawing the laws as they consider them going against basic human rights. Since America believes in the values of democracy, many are of the opinion that Sharia Law is sometimes extreme and go against human rights expectations. This paper will outline the view of Islamic laws and American law and delineate frictions in the two laws especially in America. These challenges have emerged as there have been cases in court where there appeared to be conflicts between American Law and Islamic Law. An example is a case that occurred in the state of Florida. Freeman was a woman who had converted to Islam. Islamic women are not allowed to uncover their faces in public. Their faces should be covered. As Freeman had converted to Islam, she was bound by the Islamic laws as well. Freeman was to have her photo taken, but she declined to remove her face covering. Within the Islamic law, Freeman was without crime. On the contrary, the state of Florida revoked Freeman’s driving license. This act prompted heated views from Muslims and non- Muslims alike. The state of Florida was acting within their law which emanate from American laws where they felt that it was better revoke Freeman’s driving license. From this act by the state of Florida, one can assume that all women irrespective of religion are supposed to have their photos taken with their faces uncovered. On the contrary, this is not the case in all states in Amer ica. In some states in America, one does not need to have to a photo taken to procure a driving license. What is required in those states is only a birth certificate or a social security card. These conflicts arise from having an interest a state is so much interested in protecting and a phase of Islam that a Moslem would be willing to articulate (Amanat 112). In many of the cases, what seems acceptable in Islamic law appears to contradict with American law. Under Islamic law, teachers and pupils should be dressed according to their respective law. On the other hand, American law does not dictate a specific dress code for either students or teachers depending on religion. This seems to forge conflicts between the two laws. In the state of Pennsylvania, there is a law stipulated prohibiting the wearing of any dress or exposing any mark that would portray the wearer as being a member of a certain religion. In such a state, it becomes difficult for a Moslem